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Two of the biggest changes in the tech industry in the last decade has been the rise of the role of Product Manager, and the need for SaaS services to integrate easily with each other so that innovative creators can craft their own compelling offerings.
And yet, these two developments have happened more or less independently of each other. Unless the API is the product, it’s rarely gets the attention other customer touch points enjoy.

In this talk, we took a look at:
  • What your API consumers are desperate for but rarely get.
  • What success for an API should look like
  • Why your internal APIs are as important as your customer facing services and how they can reduce risk in your transformation projects.

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