Digital Omniexperience is a new way for your customers and partners to interact with you and it’s the key to success in the next decade and beyond. Today’s digital natives are no longer satisfied with a digital version of former analog solutions.
Users are demanding a seamless integration between companies and organizations that touch their life. Making that happen requires a clear strategy, an ecosystem of partners and an API-First design approach.

How to anticipate your customer’s needs:
  • The difference between omni-channel and omni-experience
  • What does it mean to be truly digital?
  • How APIs can help you bundle an experience for your customer
  • Why you need API Product Managers and not Project Managers
  • What API Design First is and how it provides an approach to model the customer experience.



                  About Brian 


Brian has been partnering with large enterprises for over 20 years in guiding strategy, adoption and execution of business technology transformation and change. Previously with companies including Cisco, Bank of America, Barclays and digitalML, he now helps Axway customers match their vision to adopt, execute and grow innovative, data-driven platforms using state-of-the-art building blocks for API Management, data integration, and analytics.

Specialty: Business-Led Digital and API Strategy; Information Management

Domains of focus expertise as a Catalyst:

  • Strategy Planning, Adoption & Execution
  • Business/Technology Collaboration and Cultural Change
  • API Full-Lifecycle Management
  • API Design
  • Information Engineering & Data Design

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