Webinar

API Talks: Accelerate API adoption with a marketplace that both your producers and consumers will love

November 17, 2022 10:00 am EST, 4:00pm CET

API Talks Webinar:  Accelerate API adoption with a marketplace that both your producers and consumers will love


Register to Watch On-demand


In today's world, business and software teams must work out a new balance of power. Software-driven business gives developers new power to drive the future of your business, but it's still business, first and foremost. Like it or not, that means your API strategy must be business strategy as much as it is software strategy.

Hear Randy Heffner, software industry analyst/independent consultant (including a 20-year stint at Forrester Research), and Bas Van Den Berg, Axway VP Amplify platform, as they explore how you can go beyond mere API-led integration to make APIs part of a broader digital business strategy. The session will cover how API-led digital business: creates new digital products and revenue streams, changes your approach to business ecosystems and partnerships, harnesses your fractured API landscape into strong external and internal flows of business value, changes your API design processes, and keeps your API strategy from collapsing under the weight of ever-increasing tech diversity.

In this session, you will learn:

  • What “sustainable business agility” is and how it dramatically changes your API strategy
  • How you can, even in the days of Agile, use API governance to accelerate business results
  • How APIs-as-digital-business-strategy changes how you make money from APIs and your API portal